Curriculum Vitae

BETTINA FUCHS

Degree in Biology
MBA specialising in International Marketing

I am based in my fox’s den in Marburg, but work throughout Germany.

I have been working for almost 20 years in the international pharmaceutical industry – in marketing, sales and customer services. I have experience of both sides of the industry; I have been an employee and head of department or division. This has the advantage that I am very familiar with the procedures and processes and can reliably assess what needs to be improved.

I have had the greatest experience in the prescription drug business (14 years). Nevertheless, I am equally aware of the special features of the OTC business, where I spent more than 4 years in sales and marketing.

I am a specialist in national and international marketing, including analyses of the market, competitors and products, strategy development, product positioning, concepts to increase sales, direct marketing, product launches, and sales and budget planning. My core expertise includes the management of large teams with complex tasks.