It is not the strongest of the species that survives, not the most intelligent that survives.
It is the one that is the most adaptable to change.


How can I help you?


National & global Marketing

Strategies and planning for marketing in a specific country and/or planning for an International or European marketing approach with a coherent and carefully targeted strategy.

Market Analyses

Analyses of different markets or of a specific market: How is this developing and how are the competitors acting?

Product Launches

Planning the launch of a new product in a market, or of an established product in a new market.

Communication Planning

Planning of overall communication (integrated communication), as well as the planning of individual communication instruments and measures for a product.

Multichannel Marketing

Planning or integration of various sales channels in an overall concept: sales representatives, CRM system, digital marketing, direct marketing, e-mail, and many others.

Marketing-/Sales Strategy

The development of product- or franchise specific concepts, with the goal of enhancing brand recognition and turnover.

Preparation of Marketing Plans

Description of the product, the exact target group, the market, analysis of the market- and product potential, forecasting, pricing, competitor analysis, SWOT, development of marketing strategy, product positioning, conclusions about marketing activities, definition of the marketing budget to achieve the objective.

Sales, Turnover & Budget

Planning the sales and turnovers of products, including price development within a defined time window, including the necessary sales and marketing budget to achieve these sales or turnovers.



Internet Pharmacy Concept

Development of tailor-made concepts for internet pharmacies in the context of an integrated marketing campaign.

Sales Force Management
Pharmaceutical Wholesaler Concept

Creation of concepts in collaboration with pharmaceutical wholesalers with the aim to foster sales, to increase distribution and to strengthen brand awareness.

Key Account Management


Customer Service

Inbound/Outbound Call Center

Whether this is an external or internal call centre, whether the activities are purely inbound and/or outbound, or for an analysis of the target situation against the actual situation, definition and attainment of KPIs, compliance with branch standards with respect to availability and significant improvement in customer evaluation: You have access to profound know-how.

Condition model

Development of possible discounts for each customer segment or other desired payment models.

Order Management

Support in the acceptance, processing (including complaints) and completion of your orders, including shipment.

CRM System

Support in the planning for the introduction of such a system or optimization of an existing system with respect to the objective factors that must be considered in order to maximize customer satisfaction.


  • OTC Products
  • Medical Devices
  • Vaccines
  • Immunoglobulins
  • Drugs
  • Diagnostic Gene Tests
  • Food Suplements
  • Parnuts

If you work with Bettina Fuchs, you will receive expert support, based on trusting and independent collaboration.

Thomas Lingelbach

President & CEO, Valneva S.E.

Bettina Fuchs’s principle qualities are absolute loyalty and reliability.

Dr. Oliver Sadlek

Chairman of the Board SPMSD