Strategies and planning for marketing in a specific country and/or planning for an International or European marketing approach with a coherent and carefully targeted strategy.
Analyses of different markets or of a specific market: How is this developing and how are the competitors acting?
Planning the launch of a new product in a market, or of an established product in a new market.
Planning of overall communication (integrated communication), as well as the planning of individual communication instruments and measures for a product.
Planning or integration of various sales channels in an overall concept: sales representatives, CRM system, digital marketing, direct marketing, e-mail, and many others.
The development of product- or franchise specific concepts, with the goal of enhancing brand recognition and turnover.
Preparation of Marketing Plans
Description of the product, the exact target group, the market, analysis of the market- and product potential, forecasting, pricing, competitor analysis, SWOT, development of marketing strategy, product positioning, conclusions about marketing activities, definition of the marketing budget to achieve the objective.
Sales, Turnover & Budget
Planning the sales and turnovers of products, including price development within a defined time window, including the necessary sales and marketing budget to achieve these sales or turnovers.
Internet Pharmacy Concept
Development of tailor-made concepts for internet pharmacies in the context of an integrated marketing campaign.
Sales Force Management
Pharmaceutical Wholesaler Concept
Creation of concepts in collaboration with pharmaceutical wholesalers with the aim to foster sales, to increase distribution and to strengthen brand awareness.
Key Account Management
Inbound/Outbound Call Center
Whether this is an external or internal call centre, whether the activities are purely inbound and/or outbound, or for an analysis of the target situation against the actual situation, definition and attainment of KPIs, compliance with branch standards with respect to availability and significant improvement in customer evaluation: You have access to profound know-how.
Development of possible discounts for each customer segment or other desired payment models.
Support in the acceptance, processing (including complaints) and completion of your orders, including shipment.
Support in the planning for the introduction of such a system or optimization of an existing system with respect to the objective factors that must be considered in order to maximize customer satisfaction.
Diagnostic Gene Tests
If you work with Bettina Fuchs, you will receive expert support, based on trusting and independent collaboration.
President & CEO, Valneva S.E.
Bettina Fuchs’s principle qualities are absolute loyalty and reliability.